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Thanks for stopping by the IMA Conference Wiki

We've reorganized a bit in order to accommodate past, current and future conferences, as well as ongoing wiki content in connection with the PubForge.org/WebResources.org project.

Using this collaboratively-edited website (a wiki) you can...

You can also find all of the archived pages from the Boston Public Media 2007 Conference Wiki archived within the Public Media 2007 namespace, or by visiting the Public Media 2007 Main Page.

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CPB Streaming Survey Wiki

In early August, as part of its ongoing negotiations with SoundExchange to establish a performance copyright royalties schedule, CPB, the Corporation for Public Broadcasting, asked IMA to design and conduct a national streaming survey to determine the overall scope and volume of online streaming at public radio station websites. IMA proposed a survey of about 110 stations, selected by three criteria (1) stations or regional networks with a weekly broadcast AQH over 10,000; (2) stations with a reputation for high-quality, unique music, such as KEXP and WWOZ; and (3) a represenative sample of public stations based on format and market size.


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Public Media Metrics

IMA has created a system standard for web metrics based on the Google Analytics service. Stations/programs/organizations are strongly encouraged to install Google Analytics to facilitate performance comparisons and development of best practices across the public media web universe.


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Public Media 2008 Conference Wiki

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Suggestions for Speakers and Sessions


As we plan Public Media 2008, we want your input.

Who are the speakers/organizations from whom you want to hear?

What are the topics you'd like to see featured in our general and breakout sessions?

Your suggestions are appreciated and will be seriously considered. Thanks!

Work Smart, Not Hard – Positioning Your Content for Multiple Platforms Making your content live in multiple platforms is key to your success. With an understanding of converging technologies and thoughtful production methods and you can pinpoint who you want to reach, how you want to reach them and be smart about it. From HD Radio and podcasts to mobile devices and PRSS ContentDepot® , you’ll learn how to turn technical challenges into opportunities across a converging media landscape.

Presenters: - Laura Jensen - Senior Project Manager, NPR Distribution & NPR Digital Media, Washington, DC. - Nick Kereakos - Manager, Content Production and Delivery, American Public Media, Saint Paul, MN - Melinda Driscoll - Manager, New Media Marketing and Distribution, American Public Media, Saint Paul, MN

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Conference Planning Team

This section is for communication between the members of the Conference Planning Team.

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Tech pre-conference track

Team members: Bob Lyons, WGBH. Matthew MacGregor, Public Interactive

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8:00-9:15am Breakfast -- Your Best Friend Online: Your Website Data!

Your website provides perhaps the greatest learning channel ever. From the smallest radio station to the largest TV station to the NY Times, all can learn from the rich source of data that is your website. And here is the amazing thing: World class analytics solutions are now abundant, easy to use and mostly free! In this session Avinash will share his vision of Web Analytics 2.0 and how you can use data to learn from your customers and create the most engaging and fruitful website experiences. The session will be practical and real world tips and insights you can action as soon as you get back to home base.

Avinash Kaushik, Author, Blogger, Analytics Evangelist, formerly Director of Web Research & Analytics at Intuit whose background is in Decision Support Systems at Fortune 500 companies such as DirecTV Broadband, Silicon Graphics Inc & DHL

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9:30-10:45 Usability and Video

Andrew Shalat, Author: How To Do Everything With Online Video

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11-noon Multimedia Players

A look at what’s out there, defining terms, and what some innovators are doing.

Moderator: Peter Pinch,WGBH Interactive
Panelists:
Sam Bailey, FRONTLINE
Andrew Courtney, PBS
Dan Goldman, WNET
Jen Tuohy, NPR

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Noon -1:30 Lunch on your own/networking break

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1:30 - 2:45 Breakouts

CMS: working discussion: A brief scan of some popular CMS choices, followed by breakouts into individual groups for detailed discussion.

Moderator: Nowell Strite, PBS Interactive

Discussion leaders:
Drupal: Mathew MacDonald, PRX, WGBH, Bill Overall, Georgia Public Broadcasting
Digitaria: Anna Jordan, KCET
Public Platform: Tim O’Shea, Public Interactive
Sitecore: ?

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3:00-4:15 Breakouts

(CANCELLED) Digital Library/DAM
KCRW will discuss their digital library initiative which involves the digitization, physical storage and on-demand retrieval of over half a million songs for over-the-air broadcasts. They will share lessons learned, partnerships established and technical resources leveraged to make this project a success.
Moderator: Ron Gonzalez, KCRW

PBCore: What is it good for?
PBCore is the metadata standard for public broadcasting stations. What does this mean for you? What is the purpose of a metadata standard anyway, and why PBCore? Jack Brighton, Internet Director at WILL Public Media and member of the PBCore Resource Group, will cover the essentials of the PBCore standard and its XML schema. The presentation will include references to a variety of resources and tools, including a free File Maker Pro-based PBCore cataloging utility. Jack will also demonstrate how to use a website Content Management System to create an online video library, complete with standards-compliant web pages, RSS/Atom feeds, and PBCore XML records for each media object.

Here's a link to download Jack's presentation. This is a Mac Keynote file: http://www.filepanda.com/file/djmx35rgeyop/

For those without a Mac, here's a nice PDF version: https://netfiles.uiuc.edu/jackb/shared/InternetMediaLibrary.pdf


(CANCELLED) Adobe Workshop
A presentation of Adobe's latest products related to audio & video production/distribution and web/mobile/desktop application development, with an overview of Adobe Integrated Runtime (AIR) including some real world examples, mobile possibilities and how to create a simple Air application.

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4:30 - 5:30 Breakouts

Rich Media Analytics Done Right.
With the advent of Ajax, Flash, and Video we are in the midst of exciting times, your have awesome power to create engaging multimedia experiences. The last year has seen advent of new tracking methodologies that can provide excellent ways of measuring performance of your rich media efforts. In this session Avinash will share these new data collection and analysis methodologies and how you can implement them. The Page View may be dead, but we don;t have to despair!
Avinash Kaushik, Author, Blogger, Evangelist

Mobile The panel will offer a general overview of the mobile marketplace and mobile technologies with a particular emphasis on the roles/strategies of content producing companies. It will explore specific successful initiatives from both within and outside public broadcasting.

Moderator: Michael Yoch, NPR.

Panelists:
Boris Fridman, CEO Crisp Wireless
Dennis Becker, President and CEO CommerceTel
TBD

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Revenue Pre-Conference Track: Feb 20, 2008

DEI Team Members: Marlene Schneider, Revenue Solutions and Jacki Weber, Non-profit Toolbox

Station Team Members: Bryan Moffett, NPR David Shimada, KQED

Online Sponsorship pre-conference workshop

8:00-9:00 - Update on the basics

Metrics basics, tools on the cheap: Bryan Moffett, Sponsorship Operations Manager, National Public Media
Sales strategy basics, including pricing and opportunities: Jacki Weber, Advisor , DEI
Making the case internally: Angela Lunter, Director, Online Sponsorship, PBS

9:00-11:00 - Six strategies and opportunities

Newsletter Programs: Mike Bettison, APM
Audio/Video Podcasts: Jacki Paddock, CBS Radio
Multiplatform Packaging: Dave Shimada, Local Marketing Director Interactive, KQED
Passive Revenue: Michel Laprise, President, ideabuena
Mobile: Product Manager, Content Development and Mobile Operations, NPR
Castfire: Anil Dewan, Director of New Media, KCRW

11:00-12:00 - A view from the client side

Perspectives from an agency contact and a direct client contact who have worked with a local station in online sponsorship. How do they evaluate potential sites for a campaign? How do they measure success? What are the best ways to establish relationships? How do they judge smaller site opportunities?
David Shor, Director, Interactive Media, Wingman Media
Ginette Wright, Marketing Director, Coldwell Banker Residential Brokerage, Greater Los Angeles Company
Jonathan Josell, CEO Wicked Smart Media

1:00-1:45 - Overview: what’s happening with national organizations?

Hear what has been the experience over the last year at PBS, APM and NPR.
Angela Lunter, Director, Online Sponsorship, PBS
Tim Roesler, Senior Vice President - Sales, Marketing,Program Distribution, APM
Bryan Moffett, Sponsorship Operations Manager, National Public Media

1:45-2:45 - Lessons from a commercial site

Hear the perspective of a successful, Los-Angeles based commercial site. What has their experience been, where are they headed, how do they get the traffic?

3:00-4:00 - What should a local station website be?

Here the stories of two stations that have been deliberate in their planning process in the effort to create station websites that are true public service channels, distinct from their over the air channels.
Lynne Pollard, Vice President Interactive Services, OPB
Josh Berman, Web Producer, KPCC
Bruce Warren, WXPN

4:00-4:45 - Getting to critical mass

Traffic is critical in order to monetize your station’s site. Hear about technology, content and promotion strategies to get your traffic numbers up.
Kevin Dando, Director, Education and Online Communications, PBS

4:45-5:00 - Wrap Up


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Fundraising and Marketing sessions

Team members: Kevin Dando, PBS; Melinda Driscoll, APM; Angela Lunter, PBS

Potential sessions:

Getting online "buzz" - How can public broadcasters tap into the viral power of the web to draw attention to our content in a way that's practival given limited resources and in a way that's aligned with our public service mission? How can we get our loyal audience to spread the word about our programming? Topics covered will include outreach to bloggers, effective use of wikipedia, online trends in social media to pay attention to. Panelists: Kevin Dando, PBS (confirmed); Brendan Greeley, The Economist (confirmed); Bill Tancer, Hitwise (invited, not confirmed).

Making your brand work online - With our audiences finding and using the content we produce in ways we never anticipated and often can't control, how do we remain strong stewards of our brands? How do we ensure our content is findable, easily accessible, and appropriately identified as ours? Let's share strong examples of how to maintain consistent and intelligent brand standards for web sites, emails, RSS feeds, podcasts, online audio, online video, and other new platforms. Panelists: Tim Olson or alternate, KQED (confirmed); NPR representative (in process); Bryan Finke, Nike (confirmed).

Existing and Emerging Sponsorship Formats - A primer on online advertising formats/models, including the latest and greatest, with a frank discussion about what does/might work for public media entities and what may not. Formats to be covered include: Display messages (banners, buttons, tiles, pop-ups, rich media, expandables), Text links (Google, Yahoo) , Streaming video (pre-, post-, and mid-roll, overlays, message lengths), Downloadable media (podcasts, vodcasts), Directories (yellow pages), E-mail advertising (text, banners), Mobile (short codes, WAP display messages).

Moderator: Bryan Moffett, NPR Digital Media (confirmed); Panelists: Chris Johnson - Brightcove, Nate Westheimer - NPB (confirmed), possible LA-based interactive agency person (TBD).

Optimizing Site Message Inventory - How do you determine the best use of your station’s remnant online message inventory — if you don’t sell it to corporate sponsors, do you use it for membership offers? To drive shop/ancillary product sales? Encourage tune-in? Promote your affiliate relationships? Public media stations can earn revenue from each of these opportunities, but how do you determine the right mix of messages that maximizes revenue while minimizing commercialism? You’ll hear from stations that are identifying objectives, setting goals and evaluating the cost benefit of each opportunity in what is often limited message space.

Moderator: Marlene Schneider (confirmed); Panelists: Corey Lewis - WBUR (confimed), Angela Lunter - PBS (confirmed), Ann Lammers - WGBH (confirmed)

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Content sessions

Planning for the content sessions will take place on the PMC 2008: Content Track wiki page, including the list of sessions and proposed panelists.

Team members: Pam McKeta, WETA; Todd Mundt, Iowa Public Radio; Michael Marcotte, KPBS

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Social Media sessions

Planning for sessions will take place on the PMC 2008: Social Media Track wiki page, including the list of sessions and proposed panelists.

Team members:

Andy Carvin, NPR
John Tynan, KJZZ
Keith Hopper, Public Interactive


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Conference Sessions Audio

Most conference sessions were recorded, but several recordings were lost due to irrecoverable file corruption. All audio we've been able to access to date is posted below.

Audio was prepared for web distribution by volunteer John Proffitt.

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Blogging the Conference

If you're covering the conference on your own blog:

  • Add your blog to the list below.
  • Tag your posts "ima2008."
  • Should a Twitter Username be created??? done - see below
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Attendee (and Interested Non-Attendee) Blogs

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IMA and Twitter

Andy Carvin has set up a twitter account called ima08. Any twitter user who posts a tweet with the word ima08 in it will have their tweet reposted through that account, making it possible for IMA twitter users to follow each other like an email list.

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People at IMA using Twitter

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Group Dinners

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Expertise / Networking Directory

Feel free to add your own info to our Expertise and Networking directory or view others' information. Include your name, organization, contact information and areas of expertise and interest. Note: We suggest using the form "name[at]domain.com" for email addresses to make them a little less vulnerable to spam.

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2008 Conference Sessions

Sessions

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Speaker Bios

TO SPEAKERS: Make sure we properly recognized your position, background and accomplishments by editing your entry anytime.

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Acknowledgments

This wiki was created by Bill Haenel, IMA's resident webmaster; Bill Swersey, Director of New Media at WNYC; and John Proffitt, IT Director at APRN / KSKA-FM / KAKM-TV, Anchorage.

Retrieved from "http://wiki.integratedmedia.org/index.php?title=Main_Page"