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Public Media 2009 Conference Planning

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General Conference Sessions

View this schedule on Google Calendar

You can also subscribe to the schedule in iCalendar format. Your device or calendaring software must be on Eastern time.

THURSDAY, FEBRUARY 19

7:45 – 8:45 AM

Breakfast Peachtree Ballroom

9:00-9:30 AM

Welcome and Opening Remarks Peachtree Ballroom

Presented by: Jacquie Jones, Executive Director, NBPC; Tim Olson, Executive Director, Interactive, Northern California Public Broadcasting, KQED and IMA Chair, and Bob Houghton, General Manager, Georgia Public Broadcasting;


9:30AM – 11:00 AM

Opening Keynotes Peachtree Ballroom

The Next Generation Internet While our partners and competitors internationally are making major investments in high speed fiber infrastructure to provide the right network for a global marketplace, the U.S. languishes in the Cable Modem-DSL universe. Our current infrastructure is not sufficient to insure our country’s continuing viability as a leader in high technology. Professor Alvarado will discuss the potential for a major infrastructure initiative—a shared effort among Public Broadcasters, Community Based Organizations, and High Tech Industrialists—to shape our national telecommunications agenda.

Speaker: Joaquin Alvarado, Director of Institute for Next Generation Internet

The Next Generation Audience In his address, Professor Palfrey will expand on the subject of his latest publication Born Digital and draw on the Digital Natives Project, which he developed at the Berkman Center and the Research Center for Information Law at the University of St. Gallen, Switzerland. This ground-breaking research examines the attitude and behavior of young media consumers and creators around the world and identifies the implications of those behaviors for a digitally empowered population.

Speaker: John Palfrey, Henry N. Ess III Professor of Law and Vice Dean for Library and Information Resources at Harvard Law School


11:15 AM – 12:30 PM

Continued: The Next Generation Internet Q&A Peachtree C/B

Continue the conversation with keynote, Joaquin Alvarado.

Speakers: Joaquin Alvarado, Director of Institute for Next Generation Internet who will be joined by Ken Ikeda, Executive Director Bay Area Video Coalition


Continued: The Next Generation Audience Q&A Peachtree D/E

Continue the conversation with keynote, John Palfrey.

Speaker: John Palfrey, Henry N. Ess III Professor of Law and Vice Dean for Library and Information Resources at Harvard Law School


Streaming Video Demo Showcase Atlanta A/B

What’s the state of online video in public broadcasting? See a cross section of newly developed video applications, followed by an in-depth discussion of costs, timelines, metrics results, and other learnings.

Moderator: Dan Goldman, Director of Internet & Broadband, WNET.org

Panelists: Bryan Bauer, Manager of New Media, IPTV; Chad Davis, Director of Content, KNME; Max Duke, Video Manager, Station Products & Services, PBS Interactive; Richard Morgan, Web Manager, Twin Cities Public Television


Year-Round Donors Atlanta C/D Data shows that for most stations the vast majority of online donations come in during the on-air campaigns. The leading stations are changing that pattern. This session will get you up to date on the latest statistics for online fundraising and show you how organizations don’t rely of pledge drives can convert web visitors to become donors. We’ll fill you in on what’s working and identify some of the opportunities and challenges involved in raising funds or acquiring new donors online all day, every day, all year long.

Moderator: Betsy Harman, Founder, Harman Interactive

Panelists: Deanna Mackey, Associate General Manager, KPBS; Andrew Magnuson, Interactive Consultant, Convio; Tim Olson, Executive Director, Interactive, Northern California Public Broadcasting; Carol Rhine, Senior Analyst, Target Analytics


A Social Media How To: Choosing and Using the Right Tools Atlanta E/F

Do you understand the opportunities you have to generate revenues from your website? Do you have what it takes to implement these practices at your station? In terms of online underwriting: what is the advertising market looking for in an online buy? Our panelists will take up each of these questions and share experiences from their stations to provide you with insights on how to implement these strategies at home.

Panelists: Andy Carvin, Senior Strategist for NPR’s Social Media Desk; Kevin Dando, Director of Education & Digital Communications, PBS; Julia Schrenkler, New Media Interactive Producer, MPR and APM; John Tynan, Lead Web Developer, News21 initiative, Cronkite School for Journalism at Arizona State University


12:30 – 1:45 PM

IMA Members Lunch Atlanta G/H

Or

Lunch on Your Own - Networking Break


1:45 – 3:15 PM

The Public Radio Technology Poll Peachtree C/B

With the support of NPR, IMA, & PRPD Jacobs Media created the largest research project in Public Radio history, with over 30,000 responses, drawn from listeners to 70 Public Radio stations around the country. The survey covers a wide range of attitudes and usage of technology and media. The object for what we hope will be the first annual Tech Survey was to define the digital road map for the coming year for Public Radio stations. In this session, Paul Jacobs will present findings on ipod ownership, podcasting, streamed content usage (video and audio), social networking, digital news consumption, and more. Presented by: Paul Jacobs, Vice President/General Manager, Jacobs Media


Got Mobile? Atlanta E/F

A crash course in creating, sharing and distributing stories from the palm of your hands.

Presented by: Kara Andrade, Community Organizer, Spot.Us; Erik SundelÖf, Software Developer, AroundMe, Igloo and inthefieldONLINE.net


3:30-5:00 PM

AIR’s Producers - Moving the Communities of Tomorrow Peachtree C/B

Join some of our brightest lights -- producers from public radio and beyond -- to hear, see and discuss their work blending traditional broadcast and new media. Learn how your colleagues are creating content to forge new channels between traditional and newly emergent communities and how they are helping to advance a culture of experimentation within the public media industry.

Moderator: Sue Schardt, Executive Director, AIR

Panelists: Jenny Asarnow, Producer, KUOW; Katina Parker, Executive Director, New Orleans: A Labor of Love; Shea Shackleford, Independent Audio Producer


Political Fundraising: What Can We Learn? Atlanta C/D

Political fundraising has grown exponentially in recent years. Just last year, the Obama’s mastery of the web provided a decisive edge in the Presidential election. This session will provide detailed insight from three prominent campaign veterans on specific online strategies and tactics that enabled their fundraising success.

Moderator: Amanda Gottschall, Director of Sales and Account Management for Public Broadcasting Clients, Target Analytics

Panelists: Kirk Dornbush, President/CFO, Iconic Therapeutics, Inc.; Ben Godley, Executive Vice President, WGBH; Pat LaMarche, author, Left Out in America and Green Party Candidate for Governor of Maine in 2006.


The Shape of Content to Come: Think About It! Build It! Peachtree D/E

Learn how to create the same way the big shots do with Design Thinking. The best multi-platform thinkers start with the user before they design an application or new content. By understanding the needs of target users, designers can create applications that successfully serve unmet needs. This user-focused Design Thinking process can be used anywhere… no matter what your budget. The process can help you come up with innovative ways of doing more for less. In this hands-on session, join your colleagues in a mini-design thinking project, where we’ll show how easy it is to generate multiple approaches to serving your audience. You’ll leave brimming with ideas you can take back home with you.

Facilitators: Kristin Calhoun Director of Station Products & Services, PBS; Max Duke, Video Manager, Station Products & Services, PBS Interactive; Jeremy Roberts, technology consultant and programmer; Cathy Twiss, Director of Client Relations, PRI


Top 5 Legal Mistake Your Station.org is Making: Atlanta G/H

This session explores the most commonly-recurring legal problems found on media websites – problems such as streams for which no notice of use has been filed, insufficient or unenforced privacy policies, collection of data from minors, use of photos without permission, and failure to comply with laws regarding telephone consumer protection and spam.

Presented by John Pelkey, Communications Attorney, Co-owner of Garvey Schubert Barer


5:30 – 6:00 PM

Transportation to the Reception Busses Depart for Reception at the Martin Luther King, Jr. Historical Site


6:00 – 8:00 PM

Host Station Reception at Martin Luther King, Jr. Historical Site


8:00 – 10:00 PM

Wiki Dinner Groups Sign up at: http://wiki.integratedmedia.org/index.php?title=Dinner_Signup


FRIDAY, FEBRUARY 20


7:45 – 8:45 AM

Public Media Metrics Breakfast: Analysis, Comparison, Collaboration Peachtree Ballroom

Why do you have a website? It's a rather simple question, but critical to your online success. Answering that one simple question is the first step to web analytics nirvana. If you can clearly state why you have a website then you can create a measurement plan to quantify and track the success of your site. And your chances for better service and increased revenue increase dramatically.

Public Media Metrics (PMM) is the first unified, system-wide project measuring online service at public broadcasting station, program and project sites. In this session, Public Media Metrics' Mark Fuerst, Tim Davis and Justin Cutroni will discuss what web data you should be measuring and why understanding it matters. They'll look at PMM's findings and trends over the past year. What do these commonalities signify and what can we learn from them?

Moderator: Mark Fuerst, President, Innovation4Media and principal consultant to IMA

Panelists: Justin Cutroni, Sr. Director of Analytics and Testing, Epik One and Google Analytics Evangelist; Tim Davis, Director of Internet Strategies, Jacobs Media


9:00 – 10:30 AM Peachtree Ballroom

Welcome to the Opening Session

Presented by: Mark Fuerst, President, Innovation4Media and principal consultant to IMA; Mark Erstling, Senior Vice President for System Development and Media Strategy at the Corporation for Public Broadcasting and Milton Clipper, President and CEO of the Atlanta Educational Telecommunications Collaborative


General Session: iReport 101 With consumers armed with cameras and video recording tools on virtually every handheld device imaginable, the technology barriers for users to create and share their own content have virtually disappeared. Further, .the rapid evolution of new media platforms and online communities have had an impact on media companies, particularly news organizations. But how can the media take full and appropriate advantage of user-generated content? How has this medium changed news coverage from the standpoints of content, sources and process? Hear from Tyson Wheatley, from iReport.com, CNN's user-generated news community, about why they made such a bold and risky move years ago, and what they've learned along the way.

Moderator: Peggy Miles, Founder, Intervox, author of Internet Age Broadcaster I and II

Speaker: Tyson Wheatley, Producer/News Manager for CNN.com


10:45 AM – 12:15 PM

The New News Model Peachtree D/E

Let's look at convergence tactics that are working in public broadcasting newsrooms. Learn how station-based journalists are changing their thinking, their departments and their work to embrace new media. Our panel will demonstrate three models that fit three levels of staffing, service aspirations and budgets -- and are yielding excellent results.

Moderator: Tammy Carpowich, Director of New Media, KPBS

Panelists: Cynthia Berger, Senior Producer, WPSU; Morgan Holm, VP News & Public Affairs, Oregon Public Broadcasting; Mike Reszler, Director of Digital Media, MPR


Strategies for Optimizing Online Revenues Atlanta C/D

What are the opportunities to generate revenues from your website? What does it take to implement them at your station? And what is the advertising market looking for in an online buy? Our panelists will share experiences from their stations and in the market to provide you with insights into how to implement these strategies at home.

Moderator: Loren Mayor, Vice President, Corporate Sponsorships, PBS

Panelists: Don Ershow, COO National Public Media; Dan Goldman, Executive Director of Internet and Broadband for WNET.org; Kara Sweet, Manager of Electronic Communications and Underwriting Sales Consultant, WBFO


Social Media: What Worked and Lessons Learned Atlanta E/F

The year 2008 will probably be remembered as the year that social media kicked into high gear across public media. There's been no shortage of projects, including embracing of Twitter on-air, user-generated content initiatives and full-blown social networking rollouts. But how are these activities impacting public media? How are they changing the way we interact with the public and produce our content? What lessons can we take away from these experiences? Please join us for this lively discussion featuring public media leaders who have been on the forefront of utilizing social media.

Moderator: John Tynan, Lead Web Developer, News21 initiative, Cronkite School for Journalism at Arizona State University

Panelists: Andy Carvin, Senior Strategist, NPR’s Social Media Desk; Jesse Thorn, Host, The Sound of Young America; Adnaan Wasey, Web Editor, The Takeaway


New Media in Classrooms Peachtree C/B

Educators will share how innovative media is transforming classroom learning throughout the country, and will demonstrate how gaming, mobile devices and Web 2.0 technologies are being used to effectively engage and teach key concepts – even as early as Kindergarten! Explore how digital demand is helping to reshape the learning landscape, and how public media can play a role. Panelists will share specific examples of what kids are learning through electronic gaming environments, the use of iPods to improve reading fluency, and how blogging with students is proving to be an effective learning tool. Susan Zelman, CPB’s Senior Vice President, Education and Children’s Content will share her vision of education and public media, and will engage the audience in a discussion following the presentations.

Moderator: Shelley Pasnik, Director, EDC’s Center for Children and Technology Panelists: Maria Knee, Kindergarten teacher, Deerfield Community School; Robert Torres, Founder and principal consultant, designbydesign.org; David Wallace, Director of Technology Services at Webb city R-7 School District in Carthage, Missouri; Susan Zelman, SVP, Education and Children’s Content, Corporation for Public Broadcasting


12:30 – 1:15 PM

Blow Up Your Brand: How to Stake Your Ground Online Atlanta G/H Seats are limited. The panelists have requested no food be taken into the session.

How do you translate your trusted brand on-air, to a killer brand online? Jeff Olsen, Creative Director for Adult Swim, The Brother's Chaps of internet sensation Homestar Runner, and Merlin Mann, of 43Folders.com and the You Look Nice Today podcast all know a thing or two about creating distinctive and creative online sensations. The Sound of Young America's Jesse Thorn interviews this motley crew about what grabs the web audience and how to creatively build your organization's online brand.

Moderator: Jesse Thorn, Host, The Sound of Young America

Panel: Matt Chapman, (The Brothers Chaps), Co-creator, homestarrunner.com; Mike Chapman, (The Brothers Chaps), Co-creator, homestarrunner.com; Merlin Mann, Creator, 43folders.com; Jeff Olsen, Creative Director, AdultSwim.com


12:30 – 2 PM

Lunch on Your Own - Networking Break


2:00 – 3:15 PM

Introducing Vivian Schiller Peachtree Ballroom

On December 1, Vivian Schiller, the longtime head of NYTimes.com’s digital efforts, left the Times to become National Public Radio's new CEO. This will be her first chance to speak with her colleagues at a major conference. Vivian will be followed by additional comments from Tom Thomas and Terry Clifford of SRG, regarding Public Radio 2.0 - New Media Recommendations from the SRG Project Grow the Audience for Public Radio.

Speakers: Vivian Schiller, President and CEO, NPR; Tom Thomas and Terry Clifford, co-founders, SRG

Interviewer: Todd Mundt, Vice President and Chief Content Officer, Louisville Public Media


3:30 –5:00 PM

What We Fixed: Experiments in Redesign Peachtree C/D

We've all made mistakes -- in designing our sites, creating and distributing our content and staffing and budgeting. Learn 5 new methods of New Media strategy, content and production from people who have refined their processes.

Moderator: Tammy Carpowich, Director of New Media, KPBS

Panelists: Kristin Calhoun, Director of Station Products & Services, PBS , Andy Carvin Senior Strategist for National Public Radio’s Social Media Desk; Jerry D’Antonio, Director of Web Technology, WVIZ/PBS and 90.3 WCPN ideastream


Fundraising via Social Networking Atlanta C/D

How can your station leverage social networking and other tools to engage users? This panel will present success stories at stations today, providing insight from industry leaders about trends for tomorrow.

Moderator: Ann Phi-Wendt, Director of Interactive, Public Radio International

Panelists: Debbie Hamlett, Director of Development & Programming for South Carolina ETV; Hal Plotkin, CEO, Center for Media Change; Cynthia Typaldos, Founder and CEO, Kachingle


Cultivating Partnerships Atlanta E/F

How do you define and discover partners that strengthen your content and extend your reach? Our panel covers different types of partnerships to create and present content, as well as attract new audiences. Come to this session to learn how to identify - and partner with - contributors who can use their social media superpowers for public media's good.

Moderator: Julia Schrenkler, New Media Interactive Producer, MPR and APM Panelists: Morgan Holm, VP News & Public Affairs, Oregon Public Broadcasting; Beth Kanter, Writer, Beth's Blog: How Nonprofits Can Use Social Media; Leonard Witt, Distinguished Chair in Communication at Kennesaw State University, Blogger, PJNet


Online Strategies: Looks Like the Internet Will Last Peachtree C/B

What's the next wave for station web sites? Does public media's online service continue to tightly focus on supporting on-air? Does online go deeper in strategically chosen content areas or genres? Does online take on a new identity, less dependent on station branding, and focused more tightly to the needs of the target market? If these are all good ideas, how do you decide what to do? Three radio and TV stations, large and small, discuss their strategies, show what they're doing, and why.

Moderator: John Barth, Managing Director, PRX

Panelists: Jack Galmiche, President and CEO, KETC; Todd Mundt, Vice President and Chief Content Officer at Louisville Public Media; Lynne Pollard, Director of Online and New Media Initiatives, OPB


5:00 – 6:30P

Vendors Reception Peachtree Foyer


8:00 – 10:00P

Wiki Dinner Groups Sign up at: http://wiki.integratedmedia.org/index.php?title=Dinner_Signup


SATURDAY, FEBRUARY 21

7:45 – 8:45A

Breakfast Peachtree Ballroom


9:00 – 10:30A

Public Gaming Roundtable Peachtree D/E

The Ford Foundation and other funders have been exploring the notion of "public gaming," where video games are used to help tell stories to youth and others in ways that may be effective and highly compelling. Join us to hear about how games can be used to teach, tell stories and engage people in new ways.

Moderator: Clark Boyd, Technology and Science reporter for Public Radio International’s “The World.”

Panelists: Ian Bogost, Associate Professor at the Georgia Institute of Technology and Founding Partner at Persuasive Games LLC.; Silvia Lovato, Director, PBS KIDS GO! web site; Julia Schrenkler, New Media Interactive Producer, MPR and APM


Investment Opportunities in Education Atlanta C/D

Education is the foundation of public broadcasting. In many states, tax-based funding for public broadcasters goes principally to support educational service. Throughout the country, many web teams are reporting a high level of use of educational online properties developed by public broadcasters. Clearly, this is an area of opportunity.

This session provides an advance look at plans for a targeted investment program that will be managed by the Public Media Innovation Fund. Established in 2007 by CPB, the PMI Fund has invested approximately $200,000 in each of three rounds of funding: first, in new media for the 2008 Election; next, in social media applications; and in the third round, in new media sustainability projects. Round Four will focus on Education.

The PMI staff expects to have a Request for Proposals ready to distributed by the end of February, and this session will give conference attendees an opportunity to discuss the program, make suggestions and discuss their own insights into where investments might provide the greatest return through expanded public service.

Moderator: Mark Fuerst, Manager of the Public Media Innovation Fund


The Future of Public Media News Peachtree C/B

The scene: Mid-2010. Obama is President. The economy continues to slip. Layoffs mount. Polar ice melts. People are twittering while public radio and TV cut staff. One by one, newspapers are folding, and journalists swell the ranks of unemployed. At the same time, nonprofit multimedia, semi-pro news outlets are sprouting up. Many are looking to mimic public radio and TV's business models. Is this far fetched? Or is it a reasonable scenario given the conditions?

This panel will take on one of the toughest questions: In this era of downsizing and convergence, how can public radio (and TV) hold onto a sustainable news franchise? What is the opportunity? Who is the audience? How do we get from here to there?

Moderator: Julie Philipp, Managing Editor, WXXI Center for Public Affairs

Panelists: John Barth, Managing Director; PRX; Mike Bauhof, Manager, Online Communications at KETC; Susanna Capelouto, News Director, Georgia Public Broadcasting (Radio); Jessica Clark, Director, Future of Public Media project at the Center for Social Media, American University School of Communication; Robert Rosenthal, Executive Director, The Center for Investigative Reporting; Anna Shoup, Local/National Editor at the Online Newshour; Kinsey Wilson, Senior Vice President and General Manager, NPR Digital Media; Leonard Witt, Distinguished Chair in Communication at Kennesaw State University, Blogger, PJNet


11:00 AM – 12:30P

Through a Lens Darkly Peachtree Ballroom

Through a Lens Darkly is a documentary film and multimedia outreach project which invites African Americans to share cherished and discovered family photos -- images that reflect the social, political, economic and historic realities of African Americans from the beginning of photography in 1840 to the present day. Join filmmaker Thomas Allen Harris and members of the local Atlanta community for a special screening of the film-in-progress, and be part of a new model for nonfiction filmmaking, the end result of which is a more complete historical record that better represents what actually transpired, as told through the lives of the people who actually lived it.

Presented by Thomas Allen Harris, Award Winning Producer, Director, Writer

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CEO seminar

Organized by Mark Fuerst and Peggy Miles, Intervox

Tuesday, February 17

7:30 - 8:30 AM Breakfast

8:30 - 9:00 AM Welcome and Opening Remarks Presented by: Mark Fuerst, Executive Director, Innovation4Media and Principal Consultant to IMA; Milton Clipper, CEO, Public Broadcasting Atlanta

9:00 - 10:30 AM An Overview of Online ActivityAs compiled by the Pew Center for the Internet and American Life

The Pew Internet & American Life is one of the cornerstones of national research regarding online service. Since December 1999, the Washington D.C. research center has examined how people’s internet use affects their families, communities, health care, education, civic and political life, and work places.

In addition, the Project uses regular surveys to track online life. It regularly reports findings on subjects such as teenagers' and senior citizens' use of the internet, broadband adoption, trends in email use, how people employ search engines, use of the internet to gather news (especially about politics), blog creation and readership, and trends in music and movie file sharing. The Project has issued more than 100 reports based on social issues and online activities. It also has focused research on important public policy questions such as public attitudes about trust and privacy online, development of e-government, attitudes about intellectual property issues, the impact of spam, and the status of digital divides. The Project is non-partisan and takes no positions on policy matters. All of its reports and datasets are available online for free at: http://www.pewinternet.org.

Speaker: Lee Rainie, Executive Director, Pew Center

10:30 - 10:45 AM Break

10:45 AM - Noon Social Media 2.0: Dynamic, Engaged Publics A Critical Analysis of “Public Media”Prepared by The Center for Social Media, American University

This session marks the public release of a major policy paper from The Center for Social Media, an internationally recognized research center that showcases and analyzes strategies to use media as creative tools for public knowledge and action. The CMS focuses on social documentaries for civil society and democracy, and on the public media environment that supports them. The Center is part of the School of Communication at American University.

The paper lays out an expanded vision for “public media 2.0” that places engaged publics, rather than media organizations, at the core of public service publishing. Many of the reports conclusions will fit comfortably within industry change discussions already underway within public broadcasting. But other conclusions and recommendations will challenge our local and national leadership look beyond our station walls and broadcast towers to recognize the importance of new, emerging players who are capturing influence and rendering service through new forms of public media.

Speakers: Jessica Clark, Director, Future of Public Media Project and Pat Aufderheide, Director, Center for Social Media

Noon - 1:30 PM Lunch: Development of a System-wide Underwriting Network This session was scheduled “out of sequence” due to its importance. While today’s sessions focus principally on content and policy, Bob will talk about the single most important revenue stream that has developed from public broadcasting’s investment in online service: online corporate support. National Public Media has attracted a powerful coalition of major stations, NPR, PBS, the Development Exchange and the Integrated Media Association to accelerate the acquisition of local and national underwriting. This united front of local and national organizations is looking to take advantage of the sites and services already in place, which attract millions of visitors and tens of millions of page views each month. If those visits and page views could be harnessed—and the technology is available to do this—National Public Media has the potential to turn those visits into dollars that can help to financed the continued development of new media in public broadcasting. Speaker: Robert Williams, President, National Public Media

1:30 PM - Closing Case Studies of Individual Projects (Includes break) Planning and Production Process, Costs and Revenues, ImpactThe Tuesday afternoon sessions provide case studies, some from organizations, and some from individual entrepreneurial producers. In this session, we want to go beneath the surface of productions to look at their planning, personnel, processes, resources and motivations. How did these projects get funded? What sustains or will sustain them? How have they changed and evolved to meet the challenges faced by any new enterprise. We also want to look at the impact these projects have on the public: How many people visited these projects (or how many do we think will visit them)? Do these projects appear to be sustainable in their current form? And finally, we want to open the floor to ask: how could these projects be integrated into the work that we are already doing in public media? Do we see opportunities for collaboration? Could the lessons these projects have generated be applied at our own stations and networks?

LENS on Atlanta

With strong support from its local Board and strategic planning support from IBM, Public Broadcasting Atlanta is preparing one of the most ambitious online service agendas in public broadcasting called LENS on Atlanta. This could be the local service model we have all been waiting for.

Speaker: Milton Clipper, CEO, Public Broadcasting Atlanta, and his team from WABE/WPBA

One Economy One Economy is a global nonprofit organization that uses innovative approaches to deliver the power of technology and information to low-income people. They are part of Public Media and looking for ways to align their work with ours.

Speaker: Robert Bole, Senior Vice President of One Economy Corporation’s Media Division

Lessons from Indie Producers

Independent Producers describe the challenges—and their successes—creating for New Media. How do they manage on a shoestring? What have they learned that we should be applying in larger organizations?

Speaker: Joshua Cogan, Principal, Blue Cadet, freelance producer and photographer; Gregg McVicar, Associate Professor at California College of the Arts, Creator of RadioCamp, Producer of “Undercurrents” and "Earthsongs."

Lessons from Commercial Producers

Two producers with extensive commercial experience reflect on lessons learned in developing Nick-at-Nite, Nick Jr., TV Land, Noggin, MTV, CSTV, TLC, Cranium... (An impressive list!)

Speakers: Lu Olkowski, Contributing Producer at Studio 360 and Independent Producer; Scott Webb, an award winning Creative Director and media executive with over 25 years experience in the cable television and internet media industry

Facing the Mortgage Crisis

This initiative has earned KETC national recognition, with its laser focus on the major economic issue of the decade. In this session, the people behind this project tell us what it took to do it and what impact it has made in St. Louis.

Speakers: Mike Bauhof, Web Coordinator, KETC.org; Rob Paterson, Principal, The Renewal Consulting Group Inc

5:30 - 6:30 PM StreamGuys Reception

7:00 - 9:00 PM StreamGuys Dinner

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IMA Web Tech Summit

Wednesday, February 18, 2009

8-9A. Breakfast International G

9-9:15A Welcome and Opening Remarks International G

Speaker: Andrew Kuklewicz, Senior Web Application Developer, Public Radio Exchange


9:15-10:30A What Do They Want and How Do We Deliver? International G How are our listeners and viewers using our online services? What tools, gadgets and web services are they embracing and what are public media's next steps? Todd Mundt leads a group discussion about our audience, how it's changing, and the impact on our public service mission.

Speaker: Todd Mundt, Vice President and Chief Content Officer at Louisville Public Media

10:30-10:45A Break

10:45A-Noon CMS Roundtable International G

Used to be it took a Computer Science degree or a six-figure budget to run a website Content Management System. But the emergence of open source and low-cost systems like Drupal and WordPress means that an enterprise-level CMS is within reach of just about anyone with a pulse. With literally hundreds of available CMSs, how do you decide which system will best serve your needs over time? What skills and resources will be required to build and manage CMS-driven sites? What expectations are reasonable concerning the CMS learning curve, and development time for your CMS websites? Presenters in this session will share their own hands-on experiences using different CMSs. They'll provide an inside view of what it's like to develop sites with their CMS, including templates and themes, user management, editorial workflow, content management and archiving, CMS maintenance and support, and special features. We'll also discuss how the public media community can collaborate on CMS solutions and best practices as the systems evolve and our common needs become more clearly defined.

Moderator: Jack Brighton, Director of Internet Development, Illinois Public Media

Speakers: Dan Goldman, Executive Director of Internet & Broadband for WNET.org, on WordPress; Andrew Kuklewicz, Senior Web Application Developer, PRX, on Ruby on Rails; Margaret Rosas, Founder & Chief Strategist, Quiddities, on the Radio Engage/Drupal project; James Rutherford, Web Developer, Georgia Public Broadcasting, on Drupal; Joe Sheppa, Internet Producer, ideastream and Jerry D'Antonio, Systems Integration and Web Technology Director, ideastream, on ExpressionEngine and Code Ignitor

Practical Social Media International H

You've got a Facebook account. You've tried Twitter. You've got an NPR account. Your station is on MySpace. You've even started a blog on your station site. Great. But what should you be DOING with all these social networks? How do you keep up with all these various services and where should you spend your scarce hours if you want to get the most social capital in your public media community? In this session we'll quickly review the top social networking platforms and applications, but then get down to the nitty-gritty of how to use them for the most impact for your station, program, network or project.

Speaker: Stacy Bond, CEO, Audio Luxe

Noon-1:30P Lunch/Networking Break

1:30-2:45P Free/Open Source Tools International G

Building web sites and other new media services on public media (especially broadcast-focused) budgets can seem nearly impossible. If you work alone, the challenge is even greater. But there's a wealth of free services and open source tools to make your new media job easier and budget-friendly. Indeed, some of the best free or cheap tools are as good or better than expensive tool suites. We'll highlight some of the best open source and free (or very low-cost) software tools and services that you can use on your next new media project, especially if you're just getting started or work in a one-person web shop.

Speakers: Bill Haenel, Owner, Haenel Communication Technologies; Rich Orris, consultant, Strange Bird Labs, Inc.

Mobile Site and Service Development International H

The "mobile web" has been around since the late 90s (anyone remember WAP?), but with the introduction of the iPhone in 2007 and the first Google Android phone in late 2008, the mobile web is finally in millions of hands across the globe. You know mobile is important, and great projects from NPR, APM and the private market are pointing the way. But how do you get started? What's the difference between mobile-optimized sites and mobile apps? What skills do you need to get started? What's next in mobile and how can you get ready? We'll chat with mobile developers in the public media universe, review today's mobile market and figure out what we can do together and independently to create the first generation of pocket public media.

Speakers: Zach Brand, Dir, Chief of Technical Strategy & Operation, NPR Digital Media; Ann Breckbill, Web Developer, American Public Media; Melinda Driscoll, Director of New Media, Minnesota Public Radio; Keith Hopper, Product Manager, Public Interactive; Matt MacDonald, Technical Project Director, Public Radio Exchange; Doc Searls, Senior Editor of Linux Journal, co-author of The Cluetrain Manifesto

2:45-3P Break

3-4:15P Shoot. Cut. Post. Video on a Shoestring International G

Video isn't just for TV stations any more! Anyone with an inexpensive digital camera or point-and-shoot videocam can shoot video, cut it on a garden-variety PC and then upload it to the web in just a few minutes. In this optional -- and fun -- session, we'll talk a little bit about the web video revolution, note the cheap multi-platform tools available, then demonstrate the full process: shooting, cutting and posting to the web from inside the session... with audience participation. Adding informal video to your sites is a great way to extend beyond broadcast as you build more personality into your sites and find ways to connect with listeners and viewers in a new way. (We'll also discuss how to plan your time around this additional work -- how can you keep it simple, fast and easy without sacrificing quality too much?

Speaker: Benjamen Walker, Senior Culture Producer, WNYC

Developing and Using Widgets and APIs International H

NPR has released their API to allow anyone, anywhere to mine the NPR content database using customized RSS feeds and more. Widgets are spreading quickly: public media companies collaborated on election widgets, commercial video players are ubiquitous and PBS is launching their own video embedding system called COVE. How do you develop widgets? How do you promote your public media content with an API? And how and when should you pull data from other site APIs or place widgets on your own sites?

Zach Brand, Dir, Chief of Technical Strategy & Operation, NPR Digital Media; John Tynan, Lead Web Developer, News21 initiative, Cronkite School for Journalism at Arizona State University

4:15-4:30P Break

4:30-5:45P Show Us Your Stuff International G

We've heard from a lot of folks today, but not nearly enough. What have YOU been working on this past year or so? We're willing to bet it's something cool, functional, beautiful or profitable. What IS it? Please be prepared to share a project you've been working on lately -- a web redesign, a CMS conversion, a mobile app, a mashup, a social media application, and so on. We'll provide a live web connection, the stage, and 5 minutes to demo your creation and take questions.

Facilitated by: Jake Shapiro, Executive Director, Public Radio Exchange

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New Media Institute

Organized by the National Black Programming Consortium

WEDNESDAY, FEBRUARY 18

9:30a – 10:00a Overview of NMI, Mojoco.org & To

presenters: Denise Greene & Christian Ugbode

10:00a – 11:00p Departures – Interactive Documentary

presenter: Juan Devis

Discover a new approach to documentaries with a look at the interactive documentary series, Departures.

11:00a – 12:30p MoJo Storytelling:: mobile video styles and techniques

presenters: Michael Britto & Maya Gilliam How do you tell a complete story for the web using available mobile video cameras and other "guerilla" image techniques? Using tools like the Flip mobile video camera, and simple photographic image manipulation, a Mojo can tell a story about anything, anywhere, no matter what tools he or she may have at their disposal. The goal here is to prepare Mojos for a more compact workflow eliminating barriers often experienced by independent producers in video production, editing, equipment costs and more.

12:30p – 2:00p Lunch

2:00p – 3:30p The ABCs of Getting Good Audio

presenters: Doug Mitchell & Tom Krymkowski You know you can equip yourself to be a multi-media journalist for less than $500? In this session, long time public radio producers/journalists will walk through what gear is used, editing programs and help you if your work-flow isn't enabling you to get good work done quickly. Time available for questions as well.

3:30p- 5:00p Editing Conversations

presenters: Doug Mitchell & Tom Krymkowski Listening to public radio stories, you can't really tell if something has been edited even though you know it was. How'd they do that? Editing conversations is something of an art form. And, attendees will get a chance to hear what's on the horizon with new technologies for getting your content distributed. Time available for your questions -- general to specific.

5:00 p – 6:30p The Mojoco Toolkit: A look at various mobile journalism tools available via Mojoco, and on the web

presenters: Christian Ugbode Where do I find public domain footage? Why would I want a Twitter account? How do I manage sharing large files via the web for virtual collaboration? This is an overview of the ever-evolving "bag of web tricks" that every new media producer needs to be up to date on.

THURSDAY, FEBRUARY 19

9:00a – 10:30a co-keynotes – Joaquin Alvarado & John Palfrey

10:45a – 12:15p Q&A with Joaquin Alvarado

12:15p – 1:45p Lunch

2:00p – 3:30p Got Mobile?

presenter: Erik SundelÖf and Kara Andrade Got Mobile? is Creating, sharing and distributing stories from the palm of your hands. What are common cellphones, platforms and practices for posting multimedia content?

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Online Sponsorship Seminar

Organized by Marlene Schneider of DEI and Jacki Weber

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General Conference: Content Track

Planning Team: Mike Arnold, PRI; Tammy Carpowich, KPBS; Leng Caloh, KPBS; Kristin Calhoun, PBS; Mike Marcotte, MVM Consulting; Todd Mundt, Louisville Public Media

DEFINING "CONTENT" - "Content" is broadly defined as service to our audience... whoever that audience is, wherever that audience is, and on whatever platform that audience uses to access us.

CONTENT SESSIONS:


THE SHAPE OF CONTENT TO COME: Think about it/Build it PRODUCERS: Mike Arnold, PRI and Kristin Calhoun, PBS

Learn how to create the same way the big shots do with Design Thinking. The best multi-platform thinkers start with the user before they design an application or new content. By understanding the needs of target users, designers can create applications that successfully serve unmet needs. This user-focused Design Thinking process can be used anywhere… no matter what your budget. The process can help you come up with innovative ways of doing more for less. In this hands-on session, join your colleagues in a mini-design thinking project, where we’ll show how easy it is to generate multiple approaches to serving your audience. You’ll leave brimming with ideas you can take back home with you.

2. THE NEW NEWS MODELS. PRODUCER: Mike Marcotte, MVM Consulting

Let's look at convergence tactics that are working in public broadcasting newsrooms. Learn how station-based journalists are changing their thinking, their departments and their work to embrace new media. Our panel will demonstrate three models that fit three levels of staffing, service aspirations and budgets -- and are yielding excellent results. Moderator: Leng Caloh, KPBS, San Diego, CA. Convergence Editor. Tier One: Cynthia Berger, WPSU, University Park, PA. Senior Producer/Director. Tier Two: Morgan Holm, OPB, Portland, OR. Vice President of News and Public Affairs. Tier Three: Mike Reszler, MPR, St. Paul, MN. Managing Editor, Online News.


3. WHAT WE FIXED. Producers: Todd Mundt and Tammy Carpowich

We've all made mistakes -- in designing our sites, creating and distributing our content and staffing and budgeting. Learn 5 new methods of New Media strategy, content and production from people who have have refined their processes.

Panelists: someone from PI to provide a broad perspective and deliver some "rules to live by" PI could also suggest a small station or two for inclusion small - North Country Public Radio(they get lots of exposure but they've tried a lot of things - I'm sure something has failed LOL) joint licensee - KPBS? large station - WNYC and KUOW have gone through redesigns and various initiatives


4 GAMING. PRODUCERS: Mike Arnold, PRI and Kristin Calhoun, PBS

The Ford Foundation and other funders have been exploring the notion of "public gaming," where video games are used to help tell stories to youth and others in ways that may be effective and highly compelling. Join us to hear about how games can be used to teach, tell stories and engage people in new ways.

Panel: Moderator -- Clark Boyd, Technology reporter for The World Ian Bogost, Founding Partner at Persuasive Games LLC, www.bogost.com Silvia Lovato, Director, PBS KIDS GO! Interactive; Julia Schrenkler, Interactive Producer, American Public Media

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General Conference: Fundraising and Marketing

Planning Team: Melissa Barkley, PRI; Mike Daly, WXPN; Roger Gomoll, PRI; Loren Mayor, PBS; Craig Oliver, PRI

      • BEGINNING OF POSTING FROM MELISSA BARKLEY***

10/29/08: Here are revisions from a meeting of Roger, Loren and Melissa…taking into account the notes from the IMA board meeting.

SESSION 1: How can Public Broadcasting convert web visitors into donors all year long? What could stations do to be successful at year-round fundraising?

POSSIBLE PANELISTS: Kimbia? Doc Searl’s project VRM? McPherson (McPherson Associates in on-line fundraising and works with a lot of other non-profits, including NY Public Library)?

SESSION 2: Income generation and “intelligence-sharing” at stations around Google Ads, Open X and others. Hear about how some stations implemented and from industry experts on trends.

POSSIBLE PANELISTS: Mike Daly at WXPN recently did this – to talk about implementation. National Public Media (Bob Williams, Blake Truett, or someone from his sales team) - to talk about what they’re hearing in the field while making sales. Dan Goldman, online person at WNET, to talk about implementation.

SESSION 3: Ways to use social networking and other platforms at your station. How can things like community engagement, Facebook and other social networking tools work for everyone? Using your podcasts for fundraising (e.g.: TAL raising money on their podcasts).

POSSIBLE PANELISTS: KPBS and SCETV (they grew their e-mail list from 4,000 to 63,000). Possibly someone from Facebook of Linked-In? Someone from WBEZ, KQED (Don Durheim) or KCRW?

REPLACE SESSION 4: What can Public Broadcasting learn from other non-profits and political campaigns? What do other folks do online?

POSSIBLE PANELISTS: Move-On/Obama campaign? Someone from “Care” are headquartered in Atlanta- Global Poverty, etc? WGBH just hired someone (Ben Romley) who did Mitt Romney’s campaign who could talk about he’s translating his experience there to WGBH.

SESSION 5: Online pledging best practices. Share performance data from Public Interactive, Donor Digital, etc. How do you drive people through the process/form? What legal issues surround this and how to do Sage? Exporting data from the forms to Membership staff?

POSSIBLE PANELISTS: Public Interactive’s Quick Pledge (Suzanne Brendle)? Donor Digital (Mal Warwick)? Someone from Sage? Another TV station TBD.

      • END OF POSTING FROM MELISSA BARKLEY***


Possible session topics: 1. Trends in membership and fundraising. Ideas discussed included the following: blending online and onair member drives, considering ways to bundle membership with underwriting, and looking at the role of social networking 2. Impact of research on sales. Ideas discussed included the following: what data do sales teams need today, how do you determine what inventory to sell, findings from DEI's research 3. Current state of sponsorship in the system. Ideas discussed included the following: sharing some best practices in the system today, looking at how sales teams are creating multi-platform offerings 4. Industry trends. Ideas discussed included the following: hearing from experts in the commercial world (e.g., Coca Cola), looking at how other non-profits think about fundraising online (e.g., American Cancer Society)


For all these broad topics, we agreed that we think about how to clarify the scope, determine what kind of information would be needed, and think about how could speak at the sessions


BEGINNING OF ROGER GOMOLL'S POSTING

>I spoke with Betsy Harmon, a DEI consultant that is deeply involved in Online fundraising for her ideas. Here are the notes from my call:

From Betsy:

BACKGROUND: >Problems that are systemic: Not as much cross-department work done. Sometimes redesigns are done without a word to development/membership folks. Sometimes pledge stuff is not visible. Membership folks sometimes have to push to be included after the site design process is completed.

>On every page, there should be a membership message about membership. Other non-prifuts do it all the time. Check the World Wildlife Fdn to see how they do it on a page-by-page basis.

>A lot of time people at stations think that membership matters only during membership drives.

>Convio actually did some research a while back with metrics with different types of organziations that they work with. What might be interesting is what public broadcasting can learn from other non-profits. Other folks are doing better converting website visitors into contributors, subscribers, etc.


SUGGESTED SESSION TOPICS FROM BETSY

1. What Public Broadcasting can learn from other non-profits about converting web visitors into donors all year long. What if we didn’t have pledge drives? What do other folks do online? What could stations do all year round? -


Examples of subtopics to be included in this session

Establish rules, guidelines, suggestions.

Set expectations based on other non-profits' experiences.

Who could convene this session? Convio could present within the session. They have a great deal of experience with other non-profits outside of radio/TV But facilitators?

Possible Facilitators/Panelists? Betsy could. She'd need some help with the registration fee. Barbara Appleby. Dick McPherson (McPherson Associates in on-line fundraising and works with a lot of other non-profits, including NY Public Library). How about someone from “Care” are headquartered in Atlanta- Global Poverty, Etc.

(Roger's comment) I like this one because it challenges public broadcasters to think out of the box. Why should we be so dependent on the traditional membership drives? Why can't we learn from non-profits that fundraise without benefit of a broadcast channel?


2.How to intelligently involve Development/Membership people into your site redesign

Examples of subtopics to be included in this session

What’s the purpose of your website? Is Membership a big player in the site? If not, why not?

Use of tools such as Splash pages on your web during membership drives or other campaigns(Click here to continue, click here to pledge)

Getting all the departments on the same team- including membership everywhere on your site. Sign up for newsletter is prominent. KPBS is a good example. SCETV is a great success story. They grew their e-mail list from 4,000 to 63,000 in three years. They redesigned their website to encourage this. DEI will do a webinar. It’s a great example of all departments doing what they need to do.

Let’s look at stations that use Facebook Causes and Social Networking tools to fundraising around public radio, and for relationship building and marketing.

(Roger's comments) This would be a hands-on session that would give IMA attendees insights into the needs and challenges of the membership department. It would suggest that Membership's needs should be considered as strongly as the News Department's needs- or the Marketing Department's needs.

3. Competing against public radio shows that do their own fundraising. How can shows and stations work together to use the internet most effectively to raise money for both entities. More and more programs and networks are doing independent fundraising on their webpages. How can stations compete? How can stations cooperate?

(Roger's comment)This topic is interesting- but might be a little higher on the food chain then web design. This might be a Station Manager track topic.

END OF ROGER GOMOLL'S POSTING

SUGGESTION FROM TIM OLSON: someone on best practices in pledge page forms. Barbara Appleby at NPR may have lead on that one.. (Barbara Appleby, NPR - Director, New Revenue Strategies, 202-513-2755, BAppleby@npr.org )

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General Conference: Social Media

Planning Team: Andy Carvin, NPR, Keith Hopper, Public Interactive; Julia Schrenkler, APM, John Tynan, KJZZ

All the details can be found on the PublicMedia2009:Social_Media_Track page.

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Proposed Sessions

Below are our proposed four breakout sessions (working details can be found at PublicMedia2009:Social_Media_Track#Sessions)

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What's worked in social media over the last year & lessons learned

2008 will probably be remembered as the year that social media kicked into high gear across public media. There's been no shortage of projects, including embracing of Twitter on-air, user-generated content initiatives and full-blown social networking rollouts. But how are these activities impacting public media? How are they changing the way we interact with the public and produce our content? What lessons can we take away from these experiences? Please join us for this lively discussion featuring public media leaders who have been on the forefront of utilizing social media.

Proposed speakers:

  • Andy Carvin, NPR social media strategist (moderator)
  • David Miller, Think Out Loud - Oregon Public Broadcasting
  • Jesse Thorn, The Sound of Young America (PRI) - maximumfun.org
  • Adnaan Wasey, the Takeaway (unconfirmed)
  • Laura Conaway, NPR - lessons learned from the BPP and Planet Money (unconfirmed)
  • rick sanchez, CNN (unconfirmed)
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Cultivating Partnerships: Discovering and working with the talent outside your door

How do you define and discover partners that strengthen your content and extend your reach? Our panel covers different types of partnerships to create and present content, as well as attract new audiences. Come to this session to learn how to identify - and partner with - contributors who can use their social media superpowers for public media's good.

Confirmed Speakers:

  • Julia Schrenkler (facilitator)
  • Beth Kanter on building and maintaining relationships with a focus on sustainable community.
  • Leonard Witt on cultivating, discovering, and working with Representative Journalism.
  • (unconfirmed options: hiring out, organization-to-organization collaboration)

Beth Kanter is not on site but will present during this session using remote tools - Our Q&A dinner session is not available.

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A Social Media How-To: Choosing and Using the Right Tool for the Job

It seems like every week there's a new social technology - are all these tools really necessary, and which ones should I bother with? In this highly practical session, we'll describe the key categories of social media tools and platforms and demonstrate real-world uses. The focus will be on describing key differences between options, what they're best used for, and why you might choose one type of tool over another.

Tools covered (with possible unconfirmed presenters):

  • Overview (Keith Hopper)
  • Feeds, tags, and aggregation platforms (Andy Carvin & John Tynan)
  • Facebook, online video sharing (Kevin Dando)
  • Wikis, group blogs, shared documents (Julia Schrenkler)
  • Discussion platforms (blogs, discussion forums, commenting engines)
  • Twitter (?)
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Independent Producers on Social Media's Cutting Edge

Independent producers are increasingly make use of social media tools to elicit input from sources and involve their audience with striking results. A panel of producers present inspiring examples of how they effectively use social media to engage audiences. Sue Shardt, Executive Director of AIR (Association of Independents in Radio) moderates the panel and highlights the work of a few recent finalists of MQ2 (the Public Radio Makers Quest 2.0) as well as the work of others across the public media spectrum.

Proposed speakers (unconfirmed):

  •  ?
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General Conference: Strategy

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General Conference: Research

Public Media Metrics

Jacobs Tech Poll

Online Strategies: Looks Like the Internet Will Last

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Public Media Metrics Breakfast

Why do you have a website? It's a rather simple question, but critical to your online success. Answering that one simple question is the first step to web analytics nirvana. If you can clearly state why you have a website then you can create a measurement plan to quantify and track the success of the website. You'll then know if it's meeting your business needs and the needs of your visitors. Public Media Metrics' Mark Fuerst, Tim Davis and Justin Cutroni will discuss what web data you should be measuring and why understanding it matters. They'll look at PMM's findings and trends over the past year. What do these commonalites signify and what can we learn from them? http://www.publicmediametrics.com/


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Dinner Meetup Ideas

Twitter meetup (Andy Carvin)
Mobile Video meetup (Andy Carvin)
Journalism Commiserism (tba)
iPhone and mobile apps (Keith Hopper/?)
Online Local News (Keith Hopper/?)
Content Management Systems & Open Source Development (Jack Brighton)
COVE (Kristin Calhoun/Max Duke)
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Public Media 2008

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Conference Sessions Audio

Most conference sessions were recorded, but several recordings were lost due to irrecoverable file corruption. All audio we've been able to access to date is posted below.

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Revenue Pre-Conference Track: Feb 20, 2008

DEI Team Members: Marlene Schneider, Revenue Solutions and Jacki Weber, Non-profit Toolbox

Station Team Members: Bryan Moffett, NPR David Shimada, KQED

Online Sponsorship pre-conference workshop

8:00-9:00 - Update on the basics

Metrics basics, tools on the cheap: Bryan Moffett, Sponsorship Operations Manager, National Public Media
Sales strategy basics, including pricing and opportunities: Jacki Weber, Advisor , DEI
Making the case internally: Angela Lunter, Director, Online Sponsorship, PBS

9:00-11:00 - Six strategies and opportunities

Newsletter Programs: Mike Bettison, APM
Audio/Video Podcasts: Jacki Paddock, CBS Radio
Multiplatform Packaging: Dave Shimada, Local Marketing Director Interactive, KQED
Passive Revenue: Michel Laprise, President, ideabuena
Mobile: Product Manager, Content Development and Mobile Operations, NPR
Castfire: Anil Dewan, Director of New Media, KCRW

11:00-12:00 - A view from the client side

Perspectives from an agency contact and a direct client contact who have worked with a local station in online sponsorship. How do they evaluate potential sites for a campaign? How do they measure success? What are the best ways to establish relationships? How do they judge smaller site opportunities?
David Shor, Director, Interactive Media, Wingman Media
Ginette Wright, Marketing Director, Coldwell Banker Residential Brokerage, Greater Los Angeles Company
Jonathan Josell, CEO Wicked Smart Media

1:00-1:45 - Overview: what’s happening with national organizations?

Hear what has been the experience over the last year at PBS, APM and NPR.
Angela Lunter, Director, Online Sponsorship, PBS
Tim Roesler, Senior Vice President - Sales, Marketing,Program Distribution, APM
Bryan Moffett, Sponsorship Operations Manager, National Public Media

1:45-2:45 - Lessons from a commercial site

Hear the perspective of a successful, Los-Angeles based commercial site. What has their experience been, where are they headed, how do they get the traffic?

3:00-4:00 - What should a local station website be?

Here the stories of two stations that have been deliberate in their planning process in the effort to create station websites that are true public service channels, distinct from their over the air channels.
Lynne Pollard, Vice President Interactive Services, OPB
Josh Berman, Web Producer, KPCC
Bruce Warren, WXPN

4:00-4:45 - Getting to critical mass

Traffic is critical in order to monetize your station’s site. Hear about technology, content and promotion strategies to get your traffic numbers up.
Kevin Dando, Director, Education and Online Communications, PBS

4:45-5:00 - Wrap Up


Audio was prepared for web distribution by volunteer John Proffitt.

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Blogging the Conference

If you're covering the conference on your own blog:

  • Add your blog to the list below.
  • Tag your posts "ima2008."
  • Should a Twitter Username be created??? done - see below
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Attendee (and Interested Non-Attendee) Blogs

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IMA and Twitter

If you're tweeting from IMA, please include the tag #ima09 in your tweets. That way everyone can follow the stream of Tweets using Twitter search.

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People at IMA using Twitter

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Group Dinners

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Expertise / Networking Directory

Feel free to add your own info to our Expertise and Networking directory or view others' information. Include your name, organization, contact information and areas of expertise and interest. Note: We suggest using the form "name[at]domain.com" for email addresses to make them a little less vulnerable to spam.

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2008 Conference Sessions

Sessions

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2009 Speaker Bios

TO SPEAKERS: Make sure we properly recognized your position, background and accomplishments by editing your entry anytime.

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Acknowledgments

This wiki was created by Bill Haenel, IMA's resident webmaster; Bill Swersey, Director of New Media at WNYC; and John Proffitt, IT Director at APRN / KSKA-FM / KAKM-TV, Anchorage.

Retrieved from "http://wiki.integratedmedia.org/index.php?title=Main_Page"